Executive overview
Revenue, orders and average order value provide a starting point before exploring categories and regions.
E-commerce sales & customer insights

Sales performance becomes more useful when it can be explored alongside products, customer behaviour and fulfilment. This project brings those views into one Power BI report.
The report covers executive KPIs, product and category performance, shipping and logistics, time-based trends, and advanced customer insights.
Revenue, orders and average order value provide a starting point before exploring categories and regions.
Product comparisons, shipping fees and delivery status connect sales figures with the operational picture.
Pareto analysis, RFM segmentation and time-based reporting support more focused exploration.
Open any image to see the original at full size.




Tell me about your project, the challenge you want to solve and your target timeline. I’ll help you work out the next step.